Launch
Campaign

Ideation





BTL





Social Media

Tactical Campaigns

Project
Overview



Ideation



BTL



Social Media



Tactical Campaigns

01 TRAN$ACT with CIMB 2018

In order to further incentivise small business owners, CIMB is offering their existing customers fee waivers across different transactions.

02 CIMB BIZ123

CIMB was launching a major platform to cater to the banking needs of SME business owners. We were tasked with developing the collaterals for the product,covering a myriad of different channels, from press ads,billboards, leafets, fyers, web banners,to the on-ground event collaterals.

RAYA

Double up the festive joy and forgiveness with snack hour's 'sweetness overload'

To celebrate the month of Raya, festive social media postings throughout the year were also developed for branding purposes.

Raya
Campaign

MY

Celebrating Malaysia's 61 years of unity in diversity with colourful local delights that melt hearts

To celebrate Malaysia's Independence Day, a series of social media acquisition campaign was launched. Festive social media postings throughout the year were also developed for branding purposes.

Merdeka
Campaign

CNY

Adding colours to a wonderful spring time staycation on Lunar New Year

To celebrate a wonderful spring time staycation on Lunar New year, a series of social media acquisition campaign was launched. Festive social media postings throughout the year were also developed for branding purposes.

CNY
Campaign

PROM

Promotional Visuals

Hearty artwork for hearty snacks. A showcase of Malaysia’s traditional food using watercolor-esque illustration was adapted into the menu to signify the kampong flavours of Malaysia.

Promotional
Visuals

POST

Posters

A series of below-the-line collaterals such as posters, menu and relevant promotional materials were developed for BreadTalk outlets.

Collateral

Icon Family

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