Launch
Campaign
Project
Overview
Royal Selangor and DC have collaborated to create a limited edition pewter statue of Gotham's most fearless cape crusader, Batman the Dark Knight. The social media campaign for awareness was launched primarily on Facebook.
Poster
but what I do that defines me - Batman
Royal Selangor's DC and Marvel year end festive promotion was launched to highlight a variety of licensed superhero merchandises as gift ideas for pop culturists.
Launch
GIF
Social
Media
A series of wall post for the year end promo was launched on major social media platforms to urge consumers to choose the right gift for their loved ones.
The visual approach for social media postings was done by using the concept of ‘breaking news’ on the front page of dailies. It's designed based on the golden age ‘superheroes spotted saving the day’comic style back in the 50’s.
#Inleaguewithbatman is all you need to know about Batman and the pewter statue.
Infographic
