Launch
Campaign
Project
Overview
Toast Box, the house of nostalgic Nanyang coffee and toasted bread for old school Singaporean coffee enthusiasts has made its way to Malaysia. The campaign was developed to promote savoury Nanyang flavours and The Straits Peranakan fusion delight to snack lovers in Klang Valley.
Launch
GIF
To celebrate Toast Box outlet opening at Paradigm Mall, Kelana Jaya, a series of social media acquisition campaign for ‘snack hour promotion’ was launched. Festive social media postings throughout the year were also developed for branding purposes.
Social
Media
Hearty artwork for hearty snacks. A showcase of Malaysia’s traditional food using watercolor-esque illustration was adapted into the menu to signify the kampong flavours of Malaysia.
Custom
Artwork
A series of below-the-line collaterals such as wobbler, menu and relevant promotional materials were developed for Toast Box outlets in Klang Valley.
Collateral
