Launch
Campaign

Ideation
BTL
Social Media
Tactical Campaigns

Project
Overview

Ideation
BTL
Social Media
Tactical Campaigns

01 TRAN$ACT with CIMB 2018

In order to further incentivise small business owners, CIMB is offering their existing customers fee waivers across different transactions.

02 CIMB BIZ123

CIMB was launching a major platform to cater to the banking needs of SME business owners. We were tasked with developing the collaterals for the product,covering a myriad of different channels, from press ads,billboards, leafets, fyers, web banners,to the on-ground event collaterals.

RAYA

Raya

To celebrate Toast Box outlet opening at Paradigm Mall, Kelana Jaya, a series of social media acquisition campaign for ‘snack hour promotion’ was launched. Festive social media postings throughout the year were also developed for branding purposes.

Raya
Campaign

MY

Merdeka & Malaysia Day 2018

To celebrate Toast Box outlet opening at Paradigm Mall, Kelana Jaya, a series of social media acquisition campaign for ‘snack hour promotion’ was launched. Festive social media postings throughout the year were also developed for branding purposes.

Merdeka
Campaign

CNY

Chinese New Year

To celebrate Toast Box outlet opening at Paradigm Mall, Kelana Jaya, a series of social media acquisition campaign for ‘snack hour promotion’ was launched. Festive social media postings throughout the year were also developed for branding purposes.

CNY
Campaign

PROM

Promotional Visuals

Hearty artwork for hearty snacks. A showcase of Malaysia’s traditional food using watercolor-esque illustration was adapted into the menu to signify the kampong flavours of Malaysia.

Promotional
Visuals

POST

Posters

A series of below-the-line collaterals such as wobbler, menu and relevant promotional materials were developed for Toast Box outlets in Klang Valley.

Collateral

Icon Family

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