UOB Mighty Launch

Launch
Campaign

Ideation
TVC
YouTube
Campaign Launch

Project
Overview

Ideation
TVC
YouTube
Campaign Launch

01 TRAN$ACT with CIMB 2018

In order to further incentivise small business owners, CIMB is offering their existing customers fee waivers across different transactions.

02 CIMB BIZ123

CIMB was launching a major platform to cater to the banking needs of SME business owners. We were tasked with developing the collaterals for the product,covering a myriad of different channels, from press ads,billboards, leafets, fyers, web banners,to the on-ground event collaterals.

TVC

The one tiny app that gives you all the 'Might' to power up your banking needs

UOB Mighty is a hassle-free eWallet that gives you more than just managing your banking needs. It’s the first mobile banking app in Malaysia that incorporates banking, dining and payment all in one app. The TVC concept is based on the three main functions of the app being used for restaurant booking and contact-less payment.

Launch
Video

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