Launch
Campaign

Ideation
BTL
Social Media
Tactical Campaigns

Project
Overview

Ideation
BTL
Social Media
Tactical Campaigns

01 TRAN$ACT with CIMB 2018

In order to further incentivise small business owners, CIMB is offering their existing customers fee waivers across different transactions.

02 CIMB BIZ123

CIMB was launching a major platform to cater to the banking needs of SME business owners. We were tasked with developing the collaterals for the product,covering a myriad of different channels, from press ads,billboards, leafets, fyers, web banners,to the on-ground event collaterals.

Fresh toast, traditional brew and The Straits fusion delicacies, all under one roof.

Toast Box, the house of nostalgic Nanyang coffee and toasted bread for old school Singaporean coffee enthusiasts has made its way to Malaysia. The campaign was developed to promote savoury Nanyang flavours and The Straits Peranakan fusion delight to snack lovers in Klang Valley.

GIF

Launch
GIF

media

Social Media

To celebrate Toast Box outlet opening at Paradigm Mall, Kelana Jaya, a series of social media acquisition campaign for ‘snack hour promotion’ was launched. Festive social media postings throughout the year were also developed for branding purposes.

Social
Media

art

Artwork

Hearty artwork for hearty snacks. A showcase of Malaysia’s traditional food using watercolor-esque illustration was adapted into the menu to signify the kampong flavours of Malaysia.

Custom
Artwork

MENU

Menu

A series of below-the-line collaterals such as wobbler, menu and relevant promotional materials were developed for Toast Box outlets in Klang Valley.

Collateral

Icon Family

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