UOB YOLO Card Launch

Launch
Campaign

Ideation





BTL





Social Media

Tactical Campaigns

Project
Overview



Ideation



BTL



Social Media



Tactical Campaigns

Eat, drink, play, repeat coz YOU ONLY LIVE ONCE.

‘You only live once’, hence live life to the fullest with the card that gives you cash back whenever you eat, drink, play and repeat. UOB YOLO card launch is all about giving you the freedom to spend savvily, with rebates and promotions that fit your lifestyle.

Poster

Just #YOLO
your next
staycay

Create your #YOLOmoment

01 TRAN$ACT with CIMB 2018

In order to further incentivise small business owners, CIMB is offering their existing customers fee waivers across different transactions.

02 CIMB BIZ123

CIMB was launching a major platform to cater to the banking needs of SME business owners. We were tasked with developing the collaterals for the product,covering a myriad of different channels, from press ads,billboards, leafets, fyers, web banners,to the on-ground event collaterals.

UOB YOLO
Launch Campaign

A 30 second tactical TVC was launched to highlight the YOLO card benefits and contest with prizes to be won.

TVC

Launch
Video

Icon Family

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